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BRONDE IS BACK AND IS BETTER THAN EVER.

What it is: A brown base with golden highlights.

Who it’s best for: Light to medium-dark brown hair.

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HONEY WHEAT

What it is: Blonde hair with Blonde highlights. Think golden yellow versus bright or icy.

Who it’s best for: Dark blondes and those covering grays.

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CHAMPAGNE RED

What it is: This red-hot hair color trend is an allover lighter-red shade broken up with warm highlights.

Who it’s best for: The latest hair color trend is made for dark blondes and natural red heads.

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WARM BLACK NEVER LOOKED SO COOL

What it is: A hair color trend we’re loving is a luscious warm black. Think soft, warm black versus an edgier blue-black.

Who it’s best for: Girls with a medium-to-dark brown base.

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MULTI-TONE: A LITTLE DARK + A LITTLE LIGHT AND ALL AWESOME

What it is: Brown hair with light undertones.

Who it’s best for: Ombre or highlights brown hair. Want to add some life back into your locks? This is the perfect way to refresh sun-battered strands.

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DEEP COPPER

What it is: Hottest hue is a shimmery bronze-red shade.

Who it’s best for: Dark blonde and light brown hair.

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THESE ROOTS WERE MADE FOR ROCKING

What it is: Highlighted hair with darker roots. It buys time for touch-ups.

Who it’s best for: Anyone with highlights.

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1. Shampooing the day after you dye your hair
After having your hair colored, wait a full 72 hours before shampooing. It takes up to three days for the cuticle layer to fully close, which traps the color molecule, allowing for longer lasting hair color.

2. Washing your hair too often
“Color’s worst enemy is water,” – The chemicals in hair dye make your hair more vulnerable to water’s effects. This doesn’t mean you need to stop taking showers — just make simple tweaks to your routine, like avoiding excessive rinsing: Once you’ve shampooed and conditioned, don’t tilt your head back and let the water just run over it for several minutes. Instead of shampooing your hair every day, try using a dry shampoo at the roots to soak up oil.

3. Rinsing with hot (or warm) water
Adjust your water temperature to lukewarm or cold when rinsing. Hot water lifts the outer cuticle layer, which is one of the most common reasons that color fades. The hotter the water, the quicker the color loss.

4. Not using a conditioner for color-treated hair
Dyed hair is more likely to become dry and brittle, so treat it often with conditioners specifically formulated for color-treated hair. It helps create a protective barrier, which can prevent your dye from quickly washing out.

Make sure to condition every time you shampoo, even if you have fine hair. You really want to make sure you condition the longest part of your hair. The tips can be years old and have the most damage, whereas the roots are only a couple of months old. Try using a leave-in conditioner for even more of a moisture boost.

5. Drying roughly with a towel
Scrubbing too hard can fade color and make the ends look dry. Instead, gently blot your hair and let it air dry as much as possible.

6. Overusing your curling iron, flat iron, or blow-dryer
Colored hair is more vulnerable to heat. To keep from frying out your hair, apply a heat protectant spray before using tools like your curling iron.

7. Forgetting the glossy factor
Your hair may be a gorgeous new color, but has it lost its shine? Your hair’s protein layers (cuticles) reflect light and cause it to shine, but dye dulls this luster. To get that shine back, use an overnight hair repair treatment, spray-on gloss with a serum, shine spray, or an at-home glaze. And, again, cut back on the heat tools.

8. Over-exposing your hair to the sun
If you plan on spending lots of time in the sun, wear a hat to keep your hair color from fading or lightening.

9. Re-dyeing unevenly
When it’s time for a touch up, carefully apply the color on the roots only. Then, just before you rinse out the color, emulsify the hair, which will revive the color on the ends and add body and shine.

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1. Remember: Red Dye is Most Susceptible to Color Loss – – Red hair colors tend to fade faster because they have the largest molecules. The molecule size makes it more difficult for red dyes to penetrate deeply into the hair, thus they dissipate more rapidly. So when going for a red hue, be sure to have your stylist use hair color that maximizes high-definition color results with minimum stress to the hair’s cuticle.
2. Shampoo Your Color-Treated Hair Less Frequently – – To prevent water from washing away your vibrant color, the answer is simple: Wash your hair less often. To retain those natural oils that help condition your color-treated hair, shampoo just two or three times per week, and never more than every other day. This will help your color last longer and help maintain health in your colored hair.

3. On the In-Between Days, Use a Color-Safe Dry Shampoo on Color-Treated Hair – — To help keep color-treated hair looking fresh, flip your hair over and spray dry shampoo at the roots to soak up oil.

4. After Coloring, Wait 2 Days Before You Shampoo – When you color your hair, wait at least 48 hours to shampoo, preferably longer. If you can go three or four days before shampooing, even better. This will give the color plenty of time to set.

5. When You Don’t Shampoo, Keep Your Hair Dry in the Shower — During those off days, wear a shower cap to keep your color-treated hair from getting wet while showering as this can cause some color to fade. Or, pull your hair up into a loose bun or a ponytail to protect it from getting wet.

6. Turn Down the Water Temperature When Shampooing Color-Treated Hair – When you shampoo, stick to lukewarm or cooler water temperatures. Super-hot water leeches dye out of hair faster and strips the color because it opens the surface of the hair strand.

7. Skip Shampoo and Go Straight to Conditioner From Time to Time Try Using Conditioner Only on Color-Treated Hair Sometimes – If you can, consider using moisturizing conditioner only on your color-treated hair. Shampoo can take more color from your hair more than conditioner.

8. Condition Every Time You Shampoo Color-Treated Hair – When you do shampoo, be sure to condition your color-treated hair every time with a color-protecting conditioner. Conditioned hair will help your color look shinier and more even.

9. Avoid Sulfates on Color-Treated Hair – Sulfates can strip color from hair, so look for a sulfate-free shampoo. Sulfates contain salt, which strip away moisture, and moisture loss is one of the main causes of color fading.

10. Use Clarifying Shampoos on Color-Treated Hair Only Before Coloring – Clarifying shampoos can strip hair color because contain a high level of detergent in order to deep cleanse and remove build-up of dirt and hair styling products, so avoid using them unless it’s right before you are going to have your hair colored. If you have gray hair you are covering, look for a clarifying shampoo that removes hairspray resins, silicone, and waxes.

11. Use the Best Conditioner on Color-Treated Hair – If you don’t use a conditioner specially formulated for color-treated hair, you won’t get the results you want. Because color-treated hair has a different chemistry than its virgin counterparts, you’ll need to use a color-protecting conditioner. Conditioners with oils can help resist fading and create a protective barrier on color-treated tresses. In addition, there are conditioners that are formulated specifically to prevent premature fading in color-treated hair.

12. Apply Leave-In Treatments to Protect Color-Treated Hair – Using a leave-in conditioning treatment can help detangle your hair and protect it from heat tools, the elements and other damaging forces. Look for leave-in conditioners that are specially formulated to protect color-treated hair. This is particularly important if you frequently use blow dryers, curling or straightening irons or if you spend a lot of time near a heater or in the sun.

13. Prepare Your Color-Treated Hair for the Next Color Process with Clarifying Shampoo – A couple of weeks before you get your next hair color treatment, use masks and deep-conditioning treatments so your hair is strong and ready to receive color. Then shampoo with a clarifying shampoo just before your appointment.

14. Prepare Color-Treated Hair for Hot Tool Usage with Heat-Protecting Products — If you use blow dryers and irons on your hair, make sure that the hair is completely dry before using heat so it won’t cook from the inside out. Prepare the hair with a fortifying leave-in conditioner and finish with a protective hairspray.

15. Use Less Heat On Your Hair Whenever Possible — Dyed hair is more susceptible to damage, so avoid using blow dryers, curling irons or straightening irons as much as possible. Whenever you can, let your color-treated hair dry naturally. If you must blow dry your colored hair, keep it on the lowest heat setting. If your blow dryer has a cool blast setting, use that instead.

16. Use Products With UV Protection to Protect Your Hair From the Sun — Whatever the season, the sun’s rays can fade hair color. Try to avoid long exposures to the sun, but when you are outside on a bright day, care for your color-treated hair by using products containing UV protectors.

17. Avoid Chlorine on Color-Treated Hair – If you spend much time in a swimming pool, wet your dyed hair and apply a protective leave-in conditioner before you get wet to help prevent the chlorine from damaging your color, because the chemicals in chlorine can build up and cause hair color—especially lighter colors–to shift to an unattractive green hue. Or, wear a swim cap to keep your hair dry.

18. If Your Hair is Damaged, Don’t Skip Regular Trims – If your dyed locks are frizzy, your hair may be damaged. The best way to keep your color-treated hair looking its healthiest is to get regular cuts or trims. You don’t have to get a super short cut; just enough to keep frayed ends at bay.

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Obviously you wouldn’t purposely spend precious time and money to transform your hair color to a gorgeous shade of caramel or achieve perfect honey highlights only to ruin it the second you step out of the salon.

Unfortunately, many of the seemingly harmless aspects of your daily beauty routine — from showering to using your favorite hair products — may take a bigger toll on your dye job than you think. Here, all the things you should look out for to protect your hair color.

1. Water
While shampoo has long been deemed one of the main causes of premature fading, saturating strands with water alone can wreak havoc on dyed hair. Water swells the hair fiber and lifts the cuticle, allowing water-soluble dye molecules in the matrix of your hair to escape, And if your hair’s cuticle is compromised (which is most likely the case if you color it, heat-style it, and so on), it’s even more susceptible. If your hair is damaged, it swells more easily when wet, making dye even more likely to get out.

2. Heavy Styling Products
Although it seems counter-intuitive, some hair oils and shine serums that you often reach for to soften your over-processed strands could, over time, have the reverse effect. That’s because these types of formulas often contain ingredients like heavy silicones, that coat the outer cuticle layer of hair. Some types of silicones can build up on hair and when product builds up, it can also attract dirt and particulates from the air, all of which can cause color to look more dull even if it’s actually intact in the hair fiber.

3. Physical Aggression
Ripping through tangles with a brush or comb or constantly putting your hair up in tight ponytails and buns. Eventually, it damages the cuticle. Roughing up the hair is going to compromise the integrity of the structure itself, which means dye molecules will release out of strands and lead to your color fading much faster than it should. To help lessen the wear and tear, apply a light leave-in detangling or hydrating treatment daily on wet or dry strands to create better brush glide, and opt for softer, looser ponytails and buns.

4. Heat-Styling
Hot tools scorch strands — literally. And the more damaged the hair’s cuticle layer is, the more susceptible it is to allowing water absorption to increase the loss of color and make your hair’s hue appear dull. Even though the color molecules may be inside strands, when hair is damaged, the surface isn’t in great shape, so it’s not laying flat down to reflect light. The goal: to keep strands smooth and align the cuticle for a natural shine benefit.

5. Skipping Trims
Think about it — the ends of your strands are the oldest, which means they’ve had to withstand the most heat damage and chemical processing. Over time, the ends become more and more damaged. This is why the dye molecules take differently to this section of hair … not because of the split ends. The result: the bottom of your hair doesn’t have the same fresh color as the rest of your hair. Getting regular trims is recommended — every 10 to 12 weeks depending on the length and health of your hair — as well as using a treatment to help keep splits to a minimum.

6. Never Using Conditioner
Not only is using a daily rinse-out conditioner with hydrating styling products essential to keeping your color bright, using a hair mask, regardless of your texture, is crucial. Once you strengthen your hair and get it as close to its virgin state as you can, the easier it’s going to be to get the color that you want and the more choices you have in colors. When hair is extremely damaged from drastic color changes (like that time you went from blonde to black and back to brunette), it suddenly doesn’t hold onto dye as well and can end up looking ombré even thought it’s not.

7. UV Light
The sun’s rays can lead to the break down of hair’s matrix, which, as we now know, can exacerbate hair color fading along with a long list of other not-so-pretty side effects such as making hair dry, brittle, dull, and difficult to style. Unfortunately, hair products are yet to be laced with super effective sunscreen, so the best sun protection for hair is a wide-brimmed hat, says Mancuso. To help replenish lost moisture from over exposure to the sun’s UV rays, use a lightweight leave-in conditioner daily. We recommend applying a hydrating mask to damp hair before wrapping it up into a low bun or loose braid. This helps hide some strands from excessive UV exposure, especially the ends, which are the most prone to damage.